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what was the first musican sponsorship deal?

 
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koeeoaddi there



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PostPosted: Wed Aug 01, 2007 10:38 am    Post subject: what was the first musican sponsorship deal? If a post contains some illegal issues you may abuse on it - just click Abuse and fill the form Reply with quote

not sure if the topic title makes sense, but i'm just curious as to when the first major sponsorship deal between a musical act and and some major company was.
as with Michael Jackson being sponsored by Pepsi for example - the actual artist or their product being sponsored by another company, rather than an artist just putting their name to some product or other.
just curious cos i know Status Quo's 1976 album was sponsored (rather unsurprisingly!) by Levi's, but im sure there was more before that?

anyone know?

cheers!
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audiomark



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PostPosted: Wed Aug 01, 2007 11:58 am    Post subject: If a post contains some illegal issues you may abuse on it - just click Abuse and fill the form Reply with quote

Earliest I can remember was the Stones tour sponsored by Jovan. Can't remember the year though, late 70's, real early 80's. I remember the big controversy when Nike tried to use "Revolution" in their ads. I think that's when the whole thing came to a head. Neil Young's "This Notes For You" came out shortly after IIRC.
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Jeff Mason



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PostPosted: Wed Aug 01, 2007 12:14 pm    Post subject: If a post contains some illegal issues you may abuse on it - just click Abuse and fill the form Reply with quote

Depends upon what you mean by "sponsorship". Heck, the Velve Underground had sponsorship or at least endorsement agreements with Vox, and Dick Dale and Fender had a strong relationship. If you mean "corporate sponsorship of tours" that's a very different and specific thing.
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Steve



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PostPosted: Wed Aug 01, 2007 12:27 pm    Post subject: If a post contains some illegal issues you may abuse on it - just click Abuse and fill the form Reply with quote

Are we counting historical composers/artists financed by royalty & the church?
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koeeoaddi there



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PostPosted: Wed Aug 01, 2007 1:24 pm    Post subject: If a post contains some illegal issues you may abuse on it - just click Abuse and fill the form Reply with quote

Jeff Mason wrote:
Depends upon what you mean by "sponsorship". Heck, the Velve Underground had sponsorship or at least endorsement agreements with Vox, and Dick Dale and Fender had a strong relationship. If you mean "corporate sponsorship of tours" that's a very different and specific thing.


yeah i mean a "corporate sponsorship" of a product/tour.
not just band x uses brand x's effects pedal or whatever type of thing.
going back to the Quo thing, they struck a deal with Levi's where their 1976 would be sponsored by them and in return they would were levi's donated denim on the album sleeve.
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koeeoaddi there



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PostPosted: Wed Aug 01, 2007 1:24 pm    Post subject: If a post contains some illegal issues you may abuse on it - just click Abuse and fill the form Reply with quote

Steve wrote:
Are we counting historical composers/artists financed by royalty & the church?


um...no!
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PostPosted: Wed Aug 01, 2007 3:20 pm    Post subject: If a post contains some illegal issues you may abuse on it - just click Abuse and fill the form Reply with quote

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dauntless9



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PostPosted: Wed Aug 01, 2007 4:06 pm    Post subject: If a post contains some illegal issues you may abuse on it - just click Abuse and fill the form Reply with quote

Jeff Mason wrote:
Depends upon what you mean by "sponsorship". Heck, the Velve Underground had sponsorship or at least endorsement agreements with Vox, and Dick Dale and Fender had a strong relationship. If you mean "corporate sponsorship of tours" that's a very different and specific thing.


Sooooo many bands were sponsored by Vox in the 60s.
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Jeff Mason



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PostPosted: Wed Aug 01, 2007 4:21 pm    Post subject: If a post contains some illegal issues you may abuse on it - just click Abuse and fill the form Reply with quote

Yeah, but my point was more that the *Velvet Underground* was one of them. If there was any band in the 60s I would have thought least likely to have any sponsors, it would have been that one. But if even they had such a relationship, however small, how can anyone be surprised to see such sponsorship grow and flourish in the industry?
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dauntless9



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PostPosted: Wed Aug 01, 2007 5:42 pm    Post subject: If a post contains some illegal issues you may abuse on it - just click Abuse and fill the form Reply with quote

Jeff Mason wrote:
Yeah, but my point was more that the *Velvet Underground* was one of them. If there was any band in the 60s I would have thought least likely to have any sponsors, it would have been that one. But if even they had such a relationship, however small, how can anyone be surprised to see such sponsorship grow and flourish in the industry?


Pop art has to be popular. Wink
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Lester Byrd



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PostPosted: Wed Aug 01, 2007 5:52 pm    Post subject: If a post contains some illegal issues you may abuse on it - just click Abuse and fill the form Reply with quote

dauntless9 wrote:
Sooooo many bands were sponsored by Vox in the 60s.


Including the Beatles. (Remember the Vox Super Beatle?)

The Beatles also had an endorsement deal with BEA (British European Airways). They carried special BEAtles travel bags on their oft-photographed arrivals and departures, and the BEAtles logo appears on the helicopter at the end of A Hard Day's Night.
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Jeff Mason



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PostPosted: Wed Aug 01, 2007 6:12 pm    Post subject: If a post contains some illegal issues you may abuse on it - just click Abuse and fill the form Reply with quote

dauntless9 wrote:
Jeff Mason wrote:
Yeah, but my point was more that the *Velvet Underground* was one of them. If there was any band in the 60s I would have thought least likely to have any sponsors, it would have been that one. But if even they had such a relationship, however small, how can anyone be surprised to see such sponsorship grow and flourish in the industry?


Pop art has to be popular. Wink


I wasn't criticizing that, just pointing it out.
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halleluwah



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PostPosted: Wed Aug 01, 2007 6:14 pm    Post subject: If a post contains some illegal issues you may abuse on it - just click Abuse and fill the form Reply with quote

Lester Byrd wrote:
dauntless9 wrote:
Sooooo many bands were sponsored by Vox in the 60s.


Including the Beatles. (Remember the Vox Super Beatle?)
And James Brown (hell, his band even used Vox DRUMS for a while). And probably the Stones too for a while; Brian Jones was always playing those strange-looking Vox guitars.

It's helpful to remember that, prior to Bob Dylan and the idea that pop stars were somehow more 'above' sponsorship deals than other artists were (ironic, seeing as how Dylan himself has been on TV ads for Apple and Victoria's Secret in recent years), it was just sort of an accepted thing for singers and musicians to endorse products without anybody batting an eye over it. That type of thing had been going on since the beginning of recorded music, really. And some of the products they endorsed were really counter-intuative; do you realize how many singers did advertisements or had radio shows sponsored by cigarette companies? In comparison to that, I really have no problem with musicians endorsing a brand of instrument that they actually use.

It's been going on forever; I think it just appears to have escalated since the 70s, but then, corporate sponsorship in ALL walks of public life has increased since then. Look at sports; how many stadiums are actually named for people, rather than corporations, anymore?

Of course, I'm uncomfortable with the cozy relationship between art and commerce too. As a musician, the thought of some huge corporate entity selling my music as if it were a tube of toothpaste or an import hatchback or something makes my stomach turn. But if you wish to have your music heard by anybody outside of your immediate local area, you have to accept at least a percentage of that. It's just how BIG of a percentage of commerce you're willing to accept that is the question. Some people will accept absolutely NONE of it, and they invariably never get past the garage. Some people just take whatever deals they can get, and end up losing all sight of why they're making music in the first place, allowing themselves to just become another marketing tool for the parent company. The idea to me is to strike some sort of balance between the two poles. It's not a black-and-white issue to me; if you're making ANY money out of playing music, you're delusional if you don't think you're just as much in danger of that conflict of interests as the next guy is.
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dauntless9



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PostPosted: Wed Aug 01, 2007 6:22 pm    Post subject: If a post contains some illegal issues you may abuse on it - just click Abuse and fill the form Reply with quote

Lester Byrd wrote:
dauntless9 wrote:
Sooooo many bands were sponsored by Vox in the 60s.


Including the Beatles. (Remember the Vox Super Beatle?)


Remember, hell, I own two of those beasts!!!

IIRC, The Music Machine, The Electric Prunes and even the Monkees all used, or at least posed for photos with these amps. I know there are many other bands but I'm blanking out right now (I've had a fever for two days Embarassed ).


Jeff Mason wrote:
I wasn't criticizing that, just pointing it out.


Oh I know. Sorry if I came off snippy or what. Like I said, I've had a fever for two days.
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